Archive for February, 2010

Apple on Edu Rebound

A good article by John Paczkowski about how education sales will be a chance for Apple to regain classroom marketshare. Price and education products (such as textbooks and apps) will build up the iPad as a quintessential educational tool.

Publisher Announces Editable iPad Textbooks

Textbook publisher Macmillan has announced a new product called DynamicBooks that enabled teachers to modify an electronic textbook to better suit the teacher’s needs.

This is a big step for the publishing industry where promises of “future” books have been around since the first CDrom. What makes this different is the scope of Macmillon’s titles combined with the huge iPad distribution channel.

Geogia Introduces Electronic Textbook Law

Lawmakers in Georgia, USA introduced a bill earlier this week to allow local school boards to decide on using electronic textbooks. While many reader manufactures are pushing for this kind of progress, the timing may give a nod to the importance of the forthcoming iPad.

The law has passed the Senate, but would still have to pass the House of Representatives and be signed into law by the governor.

Publishers Sign Textbook Deal with ScrollMotion

ScrollMotion announced today that a long list of publishers had signed deals to bring their textbooks to the iPad and iPod. Some of those publishers include McGraw-Hill, Houghton Mifflin Harcourt, Pearsons, and Kaplan. ScrollMotion is known for its iPhone app Iceberg Reader which provides search, quizzes, and dictionaries.

McGraw-Hill was one of the first publishers to announce interest in publishing textbooks on the iPad. On an earning segment on CNBC the day before the iPad launch CEO Terry McGraw talked about extending textbooks to the iPad platform.